Ubrelvy x Serena Williams - FCB HEALTH Chicago 2023

As Senior Art Director my assignment was to harness the digital assets captured during the photoshoots with Serena Williams and her daughter, Olympia, creating compelling advertisements for social media and web. These advertisements aimed not only to showcase UBRELVY but also to capitalize on Serena Williams' star power and her personal narrative, forging a meaningful connection with our target audience. Side missions included redesigning testimonial modules as well as editing and adding new ones.