FORD - VMLYR CHICAGO 2022-2023

As Senior Art Director at VMLY&R, I led creative development across Ford’s social campaigns during a pivotal shift toward electric vehicles. I worked on key launches including the Mustang Mach-E, F-150 Lightning, and Maverick—helping redefine Ford’s voice for a new generation of drivers. Despite early skepticism from traditional fans, our bold social strategy and storytelling helped spark widespread engagement, culminating in the Mach-E becoming one of Ford’s most celebrated EV launches.