SMARTWATER X ZENDAYA - VML CHICAGO 2021-2022

As Senior Art Director at VML, I led the creative development of Smartwater’s Summer 2021-2022 shopper marketing program. With Zendaya as the face of the campaign, we crafted a visually striking and culturally resonant program that positioned Smartwater as the must-have accessory of the season. Designed to authentically engage consumers at key retail touchpoints, the campaign made Smartwater the brand they wanted all summer long.