COMPLEXCON HONG KONG 2024 - LOVERBOY FLOWER SHOP

Commissioned by New York fine artist Mr. Star City in collaboration with ComplexCon 2024, I led the creative direction for Loverboy Flower Shop—an immersive installation inspired by the artist’s alter ego, Loverboy. I oversaw concept development, apparel design booth execution, and even had time to make a 3D animation for social, blending storytelling, fashion, and experiential design. The capsule collection sold out during the event, and the booth brought a touch of New York’s flower shop charm to Hong Kong.