WALMART APP & E-COMMERCE REDESIGN
2022-2023
As the Senior Art Director for the Walmart redesign project, my primary responsibility was to lead the visual transformation of Walmart’s website and app, ensuring that the new design not only met but exceeded user expectations. The goal was to create a clean, engaging, and user-friendly interface that would set Walmart apart from its competitor, Amazon.
The homepage's dynamic structure, featuring scrolling categories, tailored holiday/seasonal displays, and rows of products matching search queries, was carefully crafted to engage users in a way that reflects the essence of Walmart's inventory. The focus was on presenting items that matter most to customers at any given moment, creating a more personalized and enjoyable shopping experience.
SONIC + ZELDA SHIPPING BOX Creative
I headed off design on a few package designs for Walmart in collaboration with Paramount Plus and Nintendo. The projects involved creating box activations for Paramount Plus and QR code activations for Nintendo's most anticipated title of the year, The Legend of Zelda: Tears of the Kingdom
For the Paramount Plus project, the brief called for a particular box activation that would showcase Sonic + Sonic product collaborations + a game.
for the Nintendo project, our task was to create an in-home billboard + pre-order box that had a QR code activation. The QR code would allow customers to easily pre-order Zelda by scanning the code with their smartphones. Our team worked on creating an eye-catching design for the pre-order box, which prominently featured the QR code.
ART DIRECTION
PACKAGE DESIGN
