Brief set by

Tremfya (prescription medicine used to treat adults with moderate to severe plaque psoriasis)

BREIF: Psoriasis causes severe breakouts that leave many sufferer’s trapped in doors or leaving their home with many layers of clothes on. Create a campaign letting them know with Tremfya it’s ok to take your clothe off.

Big Idea: Many adults who suffer from moderate to severe plaque psoriasis explained how clothes felt more like armor. With this insight I designed a campaign illustrating an armor clad mom / dad in need of relief. The accompanying design features a translucent cover revealing an unarmored hand.

DESIGN

ART DIRECTION

EXPERIENTIAL