VMLYR X FORD SOCIAL MEDIA
SENIOR ART DIRECTOR
VMLYR (DETROIT) Notable Work: 2022 Maverick Launch , Bronco, Ford F-150 Lightning E-transit, & Mustang , + 2021 Baha 1000 Bronco , 2021 Truck day, 2021 Electric Vehicle Week , Super Bowl LVI , (2021/2022) 4TH OF JULY, 2022 Kentucky Derby
FORD MUSTANG EV / AR FILTER
THE EXPERIENCE
You’re in charge of a Mach-E GT Racing around an electrified night city course, controlling steering with your head movement. Pick up tokens to stay on course, and take the perfect corners. Keep track of your own top score and share your fastest lap to your stories directly from the filter, laying down the gauntlet to your friends - who’s fastest?
FORD F-150 LIGHTNING + MUSTANG MACH E / SOCIAL POST
Creative Plan
Create unique Fourth of July post away from politics that focuses on fun.
FORD MUSTANG MACH-E / TWITTER TREATMENT
Creative Plan
Highlight some of the positive tweets amongst the negative for the new electric Mustang.
