ART DIRECTION
DESIGN
Agency: McCann Health
Brief set by
Hope Stem x Shatterproof x Purdue University
BRIEF: Create a unified campaign that changes the conversation around opioid addiction, helping to reduce stigma and save lives.
Secondary Brief: Create a similar campaign that can live on a college campus, specifically Purdue University , a partner of Shatterproof.
HOPE BLOOMS
By using a giant floral brain symbolizing the effect opioids has on one’s body, a group of Purdue University faculty, staff and students are working to break the stigma of addictions and substance use.
“Hope Stems,” originally developed by Shatterproof and McCann Health NYC, will be the focal point of discussion on the opioid epidemic from Nov. 18-21 at Purdue University’s Wilmeth Active Learning Center.
