BILLIONAIRE BOY CLUB X MR. STAR CITY - NEW YORK CITY 2024

As Creative Director for New York fine artist Mr. Star City under Billionaire Boys Club, I led the creative direction and digital design for a special collaboration celebrating Black History Month. The capsule collection reinterpreted BBC’s signature aesthetic through Mr. Star City’s distinctive blend of fine art and streetwear. I directed the digital recreation of his artwork for apparel, produced 3D promotional videos, and oversaw visual storytelling across campaign materials. The project achieved rapid sellouts, with one launch video featured on BBC’s global streams, reaching hundreds of thousands of viewers.