DIBS - New York City 2019

For Dibs, a loyalty and rewards app connecting users and local businesses, I led art direction, videography, and video editing for their promotional campaign. Shot on location in New York, the video highlighted how users could earn benefits through frequent visits to participating spots, offering a modern take on digital couponing. I directed the creative vision, captured the footage myself, and handled post-production to deliver a polished, story-driven piece that brought the brand’s community-centered mission to life.