Brief set by

adidas

In collaboration with

H+K Strategies

BREIF: engage a global sporting community with an impactful & authentic campaign. Give a clear narrative for your campaign that will drive traffic to ‘.com’ - adidas’ online shop.

Big Idea: Challenged with a global activation, we created a game that could be played online, from almost any device and from almost anywhere in the world. In-game features allow players to customize their player in Adidas gear, use their phones as rackets and redeem prizes.

Why Tennis?: Tennis is the world’s ultimate non-contact, one-on-one sport, Uniquely among the world’s top sports, tennis has almost as many female as male fans.

DESIGN

ART DIRECTION

EXPERIENTAL