ART DIRECTION
DESIGN
Brief set by
Otezla
Agency: Havas Health
BREIF: Create an innovative booth design for the American Association of Dermatology Convention 2020 that highlights Otezla’s effectiveness and patient journey.
THE IDEA: Mt. Psoriasis looms largely over patients lives, and topicals can’t conquer the slopes alone. Only Otezla can get patients off the mountain.
An immersive ‘gondola ride’ (with special interior panels) that takes HCPs through an inside-out journey of psoriasis.
The center of the booth is a sleek, winterized Otezlaland keying in on Denver’s equity.
WHY IS THIS COMPELLING?
This idea uses the key insight of topical failure, which wont help patients off Mt. Psoriasis, and frames Otezla as a systemic solution.
