“GET THE BAG”

For Design Swim, I created a signature visual built around their iconic black plastic bag emblem. Using SplineTool, I developed a custom animation technique that, as far as I know, had not been used before to bring the bag to life with realistic motion and texture. The result was a distinct visual identity piece that added depth to their brand and translated seamlessly across social platforms.

Alongside the final animation, I produced an additional complementary visual and a full tutorial that breaks down the process behind the effect. This project showcases how experimental workflows and new toolsets can push simple objects into fresh creative territory.